AJ Tax Consulting - Brand Identity
Role: Lead Designer, Brand Research, Brand Development, Brand Strategy, Logo Design
Software Used: Adobe Illustrator
AJ Tax Consulting is a new independent tax firm launched by a seasoned tax professional with over a decade of experience. The client approached me to help define and launch a strong, modern brand that reflected their credibility, community-centered values, and personal approach to financial consulting. From strategy to visuals, I led the development of their full brand foundation.
Opportunity
The client was transitioning from working under a larger firm to launching their own independent brand. They needed a professional identity that would communicate trust, expertise, and approachability—differentiating them in a saturated and often impersonal financial services market. The brand launch helped AJ Tax Consulting build immediate trust with clients and present a professional, consistent identity across all channels. The client reported a strong response from their network and converted several new clients within the first month of launch, citing the clarity and polish of the brand as a key factor.
Logo
Created a clean, modern logo that represented their names and mission statement.
Identity
Developed a mission statement, brand story, and tone of voice guidelines aligned with the client's personal values and business goals.
Brand Design
Designed branded collateral including business cards, digital headers, and social media profile graphics.
Approach
- Discovery
- UX Strategy and Wireframing
- High Fidelity Design and Annotation
- Design System Creation
- Agile Delivery and Testing
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Selected Works
